Modern home with weatherboard cladding
James Hardie

James Hardie | Digital Activation Concepts

Six working prototypes for James Hardie and the Parramatta Eels.

Parramatta Eels

Eels Partnership

Concept 1

Eels Kicking Challenge

Scan at the ground and kick three goals from your phone.

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Concept 2

The Ultimate Home Ground

Design your footy hosting space in three choices.

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James Hardie Owned

Concept 3

The Fast Fixer

Arcade timing game: fix three cladding boards dead level, each round faster.

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Concept 4

Cladding Stack

Fit falling boards into the wall. Complete runs against a 60-second clock.

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Concept 5

Curb Appeal Challenge

Three choices. One makeover. Can you nail the design brief?

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Concept 6

Find Your Home Style

Three picks reveal your style, mood board and a free style kit.

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